• Growth

    JOYA is committed to creating an environment of growth for our people, our plants, and for our customers. This means we are adaptable and share knowledge for the benefit of everyone.

    Herbs product illustration
  • Respect

    We respect your time and investment by providing the finest quality products and giving our best in everything we do. Our team provides excellent customer service, understanding you have the freedom to choose your relationships.

    Tropicals product illustration
  • Innovation

    JOYA innovates by leading the industry with the best plants, best culture, and best practices.

    Groundcovers
  • Trust

    We foster trusting relationships with our customers. Our goal is to share knowledge for the benefit of the garden industry. Our team will bring their best work and have your back in every season.

    Grasses product illustration

JOYA’s Innovative Plant Solutions

We create and grow high quality and innovative plant solutions for retail garden environments. Our team is proud to offer an array of services to our wholesale customers.

JOYA provides our wholesale customers with

  • A variety of wholesale plants
  • An extensive offering of perennials
  • Common plant products
  • Trending plant products
  • Novel vegetables and fruits
  • Culinary collectables
  • Seasonal items
  • Highly responsive turnaround times
  • Internal quality control checks
  • Relationship centred customer service
  • A deep grower network

Our History

JOYA is a fresh and innovative grower and distributor of top-quality plant products. We spend most of our time as a wholesale supplier to our retailers on the west coast of North America. Opening the spring of 2021, our boutique garden centre in Surrey, British Columbia, will offer an assortment of garden plants we grow.

JOYA was formerly associated with Valleybrook Gardens, which was started by John & Kelly Schroeder in 1980. Valleybrook has two nurseries serving Abbotsford, British Columbia, the northwestern USA, western Canada, and the Mid-Atlantic region. JOYA upholds similar values and fair prices for our wide range of perennials, edibles, herbs, and specialty products.

In 2019, Valleybrook went under new ownership. Joe Abi-Ad acquired the company and since then has initiated a complete rebranding, expanded to 4 locations, and employs dozens of local folks in our community

 

Meet Our Team

Our knowledgeable and dedicated team will work with you from customer service, consultation, and beyond.

  • Joe Abi-Ad

    President

    To say that Joe has a unique story is an understatement. He’s likely the first Canadian trained accountant (also holding an MBA) born and raised in Ontario and moved to BC. Joe decided to purchase an existing plant nursery in his adult life, but it’s not surprising once you meet him. His high energy, petal to the metal style, stirs the Joya drink and makes the working environment as exciting, fun and stimulating as can be. He always embraces change whenever possible. He sees an opportunity and has the vision and guts to explore it.

  • Shirley Abi-Ad

    Human Resources Manager

    Without Shirley’s support in moving the family to BC, the Joya dream wouldn’t have happened. She is not only a talented HR professional, but also someone who makes things happen. She has done a tremendous job in finding us the right people in a period of exponential growth. If you meet her, you’ll realize why many top candidates have a hard time saying no to working at JOYA.

  • Selena Medema

    Key Accounts Manager

    Selena has flourished like the flowers in her 16 years at Joya Growers. From data entry to key account manager, she's had her hands dirty in all departments over the years. With a passion for succulents, easy to care for and low maintenance, she sure doesn't have the same qualities, but her smiling and laughter sure fills up any office with joy just the same.

    Valleybrook Gardens
    Cell 604-308-2639
    [email protected]

  • Ryan O’Neil

    IGC Sales Manager

    Ryan has an enormous amount of passion for both flourishing plants and taking great care of each and every one of his customers as if they were his own family. You can often find him strolling through the nursery with a beaming grin on his face and a twinkle in his eyes, and he’s never too busy to stop for a chat and check in on your day. He’s a true overall warmhearted person you would be blessed to call your friend.

  • Jason Croutch

    Director of Production

    Jason is an overenthusiastic gardener who spontaneously wandered into JOYA's greenhouses one day - and just kept coming back. Jason is playing it pretty low-key these days, hoping that management doesn't notice or mind that he has gradually taken over the growing team.

  • Shelley Levis

    Marketing Coordinator

    Shelley brings her ‘think outside the pot’ creative marketing style to the JOYA team. When she’s not growing, writing, and talking about plants, she enjoys reading, learning, and taking photos of plants.

    Valleybrook Gardens
    Cell: 604-230-2058
    [email protected]